About Your Advisor

Hi, I'm Lorna Alejandro.

I help Filipino families protect what matters most — their health, their loved ones, and their financial future. Let me be your trusted partner on this journey.

Your Pru Life UK financial advisor

Pru Life UK

Licensed Financial Advisor

Why I Became a Financial Advisor

Like many Filipinos, I grew up in a family where money was tight and financial planning was never really discussed. We worked hard, but we never had a safety net. When a family member got seriously ill, I saw firsthand how a medical emergency could wipe out years of savings overnight.

That experience changed everything for me. I realized that most Filipino families — no matter how hardworking — are just one crisis away from financial hardship. Not because they don't care, but because no one ever showed them how to protect themselves.

That's why I became a Pru Life UK financial advisor. I wanted to be the person I wish my family had — someone who could sit down with you, understand your situation, and help you build a plan that actually works for your life and your budget.

Credentials & Qualifications

Licensed Pru Life UK Financial Advisor

Fully accredited and licensed by Pru Life Insurance Corporation of U.K. to sell and service all Pru Life UK products in the Philippines.

Insurance Commission Accredited

Registered with the Insurance Commission of the Philippines, ensuring all advice and transactions meet regulatory standards.

Ongoing Professional Development

Regularly trained and updated on the latest Pru Life UK products, financial planning strategies, and industry best practices.

Client-First Approach

Committed to providing honest, transparent, and personalized advice — never pushing a product that doesn't fit your needs.

What You Can Expect From Me

Honesty

I'll always tell you the truth about what a plan covers — and what it doesn't. No surprises, no fine print hidden from you.

Genuine Care

Your family's security is my priority. I take time to understand your goals before recommending anything.

Always Available

From your first inquiry to your first claim, I'm here for you. You'll always have a real person to call.

Financial Education

I don't just sell plans — I help you understand them. You'll leave every meeting knowing exactly what you have and why.

Ready to take the first step?

Book a free, no-obligation consultation. Let's talk about your family, your goals, and how we can build a plan that gives you real peace of mind.